How It Works

When you hire Thinkmojo, you’re getting an entire team working on all cylinders to deliver an effective video. Here’s what happens, beginning to end.

01 – Discovery

You’re excited, we’re excited – now it’s time to work. Our two teams get together and we ask a ton of questions – some easy, some hard – as we gradually uncover the pearl that is your story..

02 – Ideation

We come up with a range of creative concepts, each one presenting your value in a unique way. You let us know what you love, what you don’t, and we iterate until it’s all ‘love’.

03 – Script / Storyboard

This is when your video begin to take shape. We write a compelling script and sketch every scene in way that perfectly captures your story. It’s like a comic book with your product in the starring role.

04 – Style exploration

If it’s an animated video, we present a range of stylistic options based on the storyboard. If it’s live action, we audition talent and scout locations. Either way, you get the final call.

05 – Production

Lights. Camera (or Illustrator). Action. For animation, this is when all your carefully crafted illustrations come to life. For live action, this is when every shot is filmed. Exciting stuff!

06 – Sound design

You see the rough cut, give us your thoughts, and we hone every detail until it’s perfect from start to finish. Throw in a custom-made sound design and that perfect music track, and we’re ready to cross the finish line.

07 – Delivery

We deliver your HD file(s) and set you up for the next steps – getting you started with analytics and advising you on where/how to launch.

But don’t just take our words for it

Over the years we’ve helped many companies, brands and teams succeed with video.
Hear what some of those happy folks have to say about their experience working with Thinkmojo.

01 – Discovery

You’re excited, we’re excited – now it’s time to work. Our two teams get together and we ask a ton of questions – some easy, some hard – as we gradually uncover the pearl that is your story..

02 – Ideation

We come up with a range of creative concepts, each one presenting your value in a unique way. You let us know what you love, what you don’t, and we iterate until it’s all ‘love’.

03 – Script / Storyboard

This is when your video begin to take shape. We write a compelling script and sketch every scene in way that perfectly captures your story. It’s like a comic book with your product in the starring role.

04 – Style exploration

If it’s an animated video, we present a range of stylistic options based on the storyboard. If it’s live action, we audition talent and scout locations. Either way, you get the final call.

05 – Production

Lights. Camera (or Illustrator). Action. For animation, this is when all your carefully crafted illustrations come to life. For live action, this is when every shot is filmed. Exciting stuff!

06 – Sound design

You see the rough cut, give us your thoughts, and we hone every detail until it’s perfect from start to finish. Throw in a custom-made sound design and that perfect music track, and we’re ready to cross the finish line.

07 – Delivery

We deliver your HD file(s) and set you up for the next steps – getting you started with analytics and advising you on where/how to launch.

But don’t just take our words for it

Over the years we’ve helped many companies, brands and teams succeed with video.
Hear what some of those happy folks have to say about their experience working with Thinkmojo.

Common Questions

How much does a video cost?

We make videos in a range of price tiers – ranging from $5k to $25k and beyond. The price is determined by the level of animation you’d like, with simple 2D icons and stick figures at the bottom, and 3D, film-quality animation at the top. Live action productions tend to be more expensive, as well.

Why aren’t Thinkmojo videos cheap?

Fair question. We put a lot of care and creative energy into every aspect of production, and it shows in the final product. Basically, our videos aren’t cheap because we don’t make ‘cheap’ videos. Our videos are high-quality, made by high-quality people with high-quality technology. And that costs money.

What’s the best length for my video?

The easy answer is “shorter is always better”. But in reality, the length of your video comes down to two main factors – how complicated is your message, and where will you share your video. Complex products may require more time. But if you’re sharing on social media, you won’t have that time. That’s why we work with you to decide. (We also provide a neat 3-in-1 program for clients who fall in the middle.)

What about feedback and revisions?

As the client, you get final approval throughout every stage of the process – from the script to storyboard, sound design, everything. We will work with you closely to make sure everything is perfect and to your satisfaction.

How long does the whole process take?

A typical video takes 8 weeks to produce, from the discovery meeting to the final delivery. However, simpler productions can be completed in 6 weeks. Of course, timely feedback is a must for staying on – or even ahead of – schedule.

Can we provide our own script and have you just execute that?

We’re more than happy to look at a script you provide, but we’ll most likely tailor it so that it works better for the video. Remember, the script needs to convey your idea in a fun, easy-to-understand way while also playing well with the visuals, and finding that balance can be a bit tricky, which is why we do it in-house.

Can I be involved in the creative process?

Absolutely. We’re here to work with you. If you want to contribute ideas for the script or visuals, we will involve you like you’re a member of the team. Of course, if you want to stand back and leave everything to us, that works, too. Your level of involvement is entirely up to you.

What types of videos do you offer?

  • Animated explainers
  • Live action
  • Educational/tutorial
  • Social media and animated gifs
  • Enhanced screencasts
  • App trailers
  • Branded entertainment

And of course, if you want a series of videos, we’re more than capable and happy to accommodate.

Get started now!

Let's get in touch and let's up your video marketing game.

© 2017 Thinkmojo, Inc. All Rights Reserved.

© 2017 Thinkmojo, Inc. All Rights Reserved.